Browsing Theses and Dissertations by Subject "Positioning"
Now showing items 1-2 of 2
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The effectiveness of positioning strategies on customer loyalty by clients of the Atlas Copco Eastern Africa Limited
(School of Business, 2012-04)The study was set out to determine the effectiveness of positioning strategies on customer loyalty as perceived by customers of Atlas Copco Eastern Africa Limited. The objectives of the study were to establish the effectiveness ... -
Positioning strategies adopted by the International Planned Parenthood Federation Africa Regional Office in Nairobi
(School of Business, 2012-10)This study was conducted with the main objective of establishing the positioning strategies used by IPPFAR in Nairobi. The study considered the whole organization but only interviewed the senior management team as they ...