Browsing Theses and Dissertations by Subject "Product Differentiation, Customer Loyalty and Market Share in the Oil Marketing Industry in Kenya"
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Product Differentiation, Customer Loyalty and Market Share in the Oil Marketing Industry in Kenya
(University of Nairobi, 2018)This study sought to establish the extent to which adoption of product differentiation strategies affect customer loyalty and market share of the oil marketing firms in Kenya. The study utilised a descriptive cross-sectional ...