Browsing Theses and Dissertations by Subject "Relationship marketing, Relationship marketing tactics, Relationship quality, Customer satisfaction, Customer trust, Customer commitment, Customer loyalty."
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The influence of relationship marketing by Telecommunication Vendors on Kenyan Telecommunication Service providers’ customer loyalty:
(School of Business, University of Nairobi, 2012)Increasingly, marketing is moving from a focus on individual transactions and towards a focus on building value-laden relationships and partnerships with the customer. The goal is to deliver long-term value and relationship ...