Browsing Theses and Dissertations by Subject "competitive strategy"

Now showing items 1-2 of 2

    • Diversification as a competitive strategy in Radio Africa ltd 

      Mukua, Leonard I (University of NairobiSchool Of Business, University Of Nairobi, 2011-11)
      Kenya has had one of the fastest growing media industries in East Africa both in terms of numbers of players, revenues and even in technological advancement as indicated in the digital migration plan. According to industry ...

    • Social Media as a Competitive Strategy in Customer Care by Mobile Telecommunication Firms in Kenya 

      Njagi, Victor G (University of NairobiSchool Of Business, University Of Nairobi, 2012-11)
      This study sought to examine how the mobile telecommunication firms in Kenya have leveraged on use of social media in customer care as a strategic competitive advantage. Emphasis was put on how social media is being employed ...