Browsing Theses and Dissertations by Subject "handcraft industry in kenya"
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A Study of the Forces That Shape Competition in the Handcraft Industry in Kenya: an Application of Porter’s Five Forces Industry Analysis Model
(University of NairobiSchool Of Business, University Of Nairobi, 2009-10)The basis for crafting competitive strategies is the understanding of the forces that shape competition in a particular industry. The most widely used framework to understand the competitive forces is based on Porter’s ...