Browsing Theses and Dissertations by Subject "marketing promotion"
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The perceived influence of marketing promotion on brand equity: A case of Kenya commercial bank
(University of NairobiSchool Of Business, University Of Nairobi, 2009-11)This paper examines the influence of marketing promotion on brand equity from two perspectives; the value of the brand to the firm (Financial Perspective), and the value of the brand to customers (customer based brand ...