Browsing Theses and Dissertations by Subject "nairobi, kenya"
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Strategic Responses to Competition by the Medium and Large Supermarkets in Nairobi, Kenya
(University of NairobiSchool Of Business, University Of Nairobi, 2012-11)This study set out to establish the strategic responses to competition by the medium and large supermarkets in Nairobi and the challenges faced in implementing these strategies. Data was collected through a well-structured ...