Browsing Theses and Dissertations by Subject "non – banking"
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The extent of application of the marketing-mix variables by non – banking financial institutions (nbfi’s) in Kenya
(University of NairobiSchool Of Business, University Of Nairobi, 2009-10)This study was carried out among the NBFIs operating in Nairobi, Kenya. The study focused on the extent of application of the marketing mix variables by NBFIs in Kenya. The objectives of the study were: to determine the ...