Browsing Theses and Dissertations by Subject "pharmaceutical companies"
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A Survey of Market-share Growth Strategies Adopted by Pharmaceutical Companies in Kenya for Branded Prescription Medicines
(University of NairobiSchool Of Business, University Of Nairobi, 2007-08)Kenyan pharmaceutical marketplace has expanded and attracted many more entrants. This has caused increased competition and changed the industry structure somehow. The pharmaceutical firms must therefore pursue strategies ...