Browsing Theses and Dissertations by Subject "positioning strategies"
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Positioning Strategies Adopted by Five Star Hotels in Nairobi, Kenya
(University of NairobiSchool Of Business, University Of Nairobi, 2012-10)This research project investigates the positioning strategies adopted by five star hotels in Nairobi, Kenya to stay competent in the stiff competitive market in the hotel industry. The study has been conducted by considering ...