Browsing Theses and Dissertations by Author "Gaceri, Karen L"
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A survey of the attitude of consumers towards retail media advertising by tobacco firms in Kenya
Gaceri, Karen L (University of NairobiSchool of Business, 2003-10)This survey was conducted to establish the attitudes of consumers towards retail media advertising by tobacco firms in Kenya. Specifically, the objective ofthis study was to establish consumer attitudes towards Retail ...