Browsing Theses and Dissertations by Author "Joseph, Mary K"
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Market entry strategies pursued by Pepsicola company in entering the soft drink industry in Kenya
Joseph, Mary K (University of Nairobi,, 2013)In the current global market, many companies even the well established multinational companies are finding it hard to expand to foreign markets. A firm's choice of mode of entry into a foreign market is one of the most ...