Browsing Theses and Dissertations by Subject "Nairobi Central Business District (NCBD)"
Now showing items 1-2 of 2
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Marketing research in micro and small enterprises:A case study of enterprises in the Nairobi Central Business District
(School of Business, University of Nairobi, 2003-09)This study is meant to be a contribution by part of a wider group of scholars towards determining the main factors that influence the growth of MSEs. Most studies in the past had tended to over concentrate on the aspect ... -
A survey of competitive strategies adopted by boutiques in Nairobi Central Business District
(School of Business, University of Nairobi, 2011-11)Small and Micro Enterprises(SMEs) share a big part in the Kenyan economy in terms of contribution to employment-and economic-development , with the unemployment rate in Kenya at 40% majority of people are turning into ...