Browsing Theses and Dissertations by Author "Yabs, James K"
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Market segmentation strategies used by Chloride Exide Kenya Limited as a Competitive Advantage Tool
Yabs, James K (University of NairobiSchool of Business, 2013-11)Organizations are environment dependent. They receive inputs from the environment and they sell or distribute their products to the environment. Companies are created to produce either goods or services that meet the ...