Browsing Theses and Dissertations by Author "Zachary, Naomi K"
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Corporate philanthropy as a determinant of profitability among commercial banks in Kenya
Zachary, Naomi K (School of Business, University of Nairobi, 2011)Strategic Corporate philanthropy has for long been mistaken with cause related marketing. This is mainly because cause related marketing deals with the concentration of giving on a single cause or admired organization ...