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Now showing items 7521-7530 of 7566
A Comparative Analysis of Political Journalism and Humour Journalism: the Case of Philip Ochieng' and Wahome Mutahi
(University of Nairobi,, 2001)
A Survey of Environmental Management and Its Implications on Manufacturing Strategy for Manufacturing Firms in Kenya
(University of Nairobi, 2004)
Environmental management concerns are becoming more and more prominent in
business due to the continued increase in environmental awareness. Environmental
management affects both structural and infrastructural components ...
The Impact of Print Media Coverage on Public Perception Towards the Grand Colaition Government
(University of Nairobi., 2009)
Ethnoveterinary Perceptions and Practices and Their Relationship to Human Healthcare in Nyan'goma Division Bondo District, Kenya
(University of Nairobi, 2005)
This study was conducted among the Luo livestock farmers of Nyang'oma division of Bondo district, western
Kenya. The overall objective of this study was to identify and discuss lay people's perceptions and practices
about ...
Effectiveness of Product Strategy in the Kenyan Beverage Industry
(University of Nairobi, 2004-10)
This study was conducted between April and September, 2004. The population of interest
included all the beverage industry firms in Kenya. The Kenyan Beverage industry was
classified into two categories and the sample was ...
A Comparative Study of the Application of Societal Marketing Concepts by Firms Dealing in Socially Stigmatized and Non-stigmatized Products
(Univesity of Nairobi, 2000)
Societal marketing is the latest method of marketing, it looks at marketing as a process
that would lead not only to the betterment of the society but would also ensure long term profitability. This concept ...
Perception of Message Appeals on Hiv/aids Campaign: a Case of University of Nairobi Faculty of Commerce Students
(University of Nairobi, 2002-09)
This study was framed on the topic of perception of message appeal on HIV/AIDS campaign, a
case in point of the University of Nairobi, faculty of commerce students. The first chapter is a
brief introductory prelude ...
Live Audience
(University of Nairobi,, 2007)
Producers' Awareness and Perception of Value Adding Strategy in the Marketing of Kenyan Tea
(Univesity of Nairobi, 2005)
This study undertakes to examine producers' awareness and perception of value adding strategy in the marketing of Kenyantea. It looks at the entire tea industry which comprises the small-scale and ...