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Gender (in) Sensitivity in Televised Advertising on Hiv/aids Control Managing the Media Message for Maximum Impact
(University of Nairobi, 2009)
The study covers the progress of advertising trends on HIV / AIDS control, focusing on televised advertisements from September 2005 to April 2007. Advertising is geared towards creating a shift in its audience's perception ...
An Assessment of the Level of Recognition of Public Relations Profession in Kenya: a Trend Analysis of Pr and Communication Job Opportunities and Understanding of Pr Mandate in Two Kenyans Newspapers
(University of Nairobi, 2009)
This study was carried out to establish the level of recognition of public relations
profession by attempting to understand the mindset of the employers. This was done by
measuring the ideal terms of reference for public ...
The Effect of the East African Community on Cross Border Trade at the Malaba Border
(University of Nairobi., 2009-11)
The study set to establish the effect of the East African Community (EAC) Protocol
on cross border trade, with specific reference to the Kenya-Ugandan Malaba border.
The main objectives of the study were to determine how ...
The application of information technology in commercial property management in Nairobi: a comparative case study approach
(University of Nairobi, 2009)
In this information age, the global real property industry like other industries is
adopting information technology in its various forms at a fast pace. This form of
technology has brought about advantages of speed, ...
Influence of core-competencies on the relationship between co-alignment variables and performance of profit-oriented parastals in Kenya
(School of Business, University of Nairobi, 2009)
The study was to determine the relationship between environment, core-competence, strategy, structure and firm performance in profit-oriented parastatals in Kenya and to establish if the strength of the relationship between ...
Competitive Strategies Adopted by Barclays Bank of Kenya in Counteracting Industry Competition
(University of Nairobi, Kenya, 2009)
This study was designed to establish the competitive strategies adopted by Barclays Bank of Kenya in counteracting industry competition. Much of the evidence used has been derived from the responses given by the Bank ...
Agenda Setting in Development Programmes Broadcasting: the Case of Mangelete Community Radio Station in Kibwezi District
(University Of Nairobi, 2009)
This study looks at Agenda setting in development programmes broadcasting, through the eyes of the producers. How is agenda set at a community radio station where the stakeholders are a women group, and the community that ...
A Comparison of the Organization of African Unity (Oau) and African Union (Au) Management of Conflicts in the Horn of Africa
(University of Nairobi, 2009)
Many of the nations of Africa have struggled with violence since their independence from colonial powers. The formation of an intercontinental body the Organization of African Unity did little to reduce the number or ...
The Failure of Poverty Alleviation Strategies Adopted in Developing Countries a Case Study of Kenya Between 1995 -2008
(2009-10)
Poverty eradication has been the main objective of Kenya’s development policy since independence in 1963. The first development plan highlighted debilitating ignorance, diseases and misery and called for their eradication. ...
The Treatment of Bible References in Christian Communication: a Content Analysis of Family Television, Kenya
(University of Nairobi, 2009)
The research was a content analysis of sermons in Family TV. The specific
objectives of the research were to establish the percentage of direct biblical
references in the Family TV sermons and consistency of the preaching ...