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Now showing items 2521-2530 of 2550
Perception of Brand Equity of Daily Newspapers by Media Buying Agencies in Nairobi, Kenya
(2011-11)
Brands are the basis for sustainable advantage for most organizations. Therefore, the
perception that a brand attracts can make or break it. The purpose of this study was to
look at the perception that media buyers have ...
Challenges of Strategy Implementation at Adrian Company Limited, Kenya
(University of Nairobi, Kenya, 2011)
Strategy implementation is one of the components of strategic management and refers to a set of decisions and actions that result in the formulation and implementation of long term plans designed to achieve organizational ...
Determinants of Non Performing Loans Among Commercial Banks in Kenya
(University of University, 2011)
This study sought to determine the relationship between Non-performing Loans and its
determinants among Commercial Banks in Kenya. The research methodology used was a
Descriptive survey design and the population of study ...
Maize Response to Mucuna Green Manure
(University of Nairobi,, 2011-05-10)
Liquidity Risk Management Practices in Micro-finance Institutions in Kenya
(2011-10)
The study is set to explore the liquidity risk management practices by MFIs in
Kenya. Emphasis was on the following; understanding the process of liquidity risk
identification by MFIs, the extent to which MFIs are ...
Strategy Implementation Challenges at Action Aid Kenya
(2011-11)
Strategy implementation is often called the action phase of the strategic management
process which is the most challenging. Executing the strategy is a tougher more
consuming management challenge than crafting the strategy ...
Measuring Brand Equity:an Investigation of the Kenyan Malted Beer Industry in the East African Breweries Limited and Keroche Industries
(2011)
Measuring brand equity has been a big challenge for brand managers and marketers in Kenya
and Africa in general. As a manager one need to have the necessary skills to measure brand
equity overtime so as to be kept up to ...
Strategic Planning Practices in Mina Corp Africa (Mca) in Southern Sudan
(University of Nairobi, Kenya, 2011)
The basic managerial works are similar allover the world but management is sensitive to context due to environmental and organizational factors. Organizations can not operate without strategic plans, whether formal or ...
Strategic Responses Adopted by Kenya Commercial Bank to Cope With the Competition in the Banking Industry
(University of Nairobi, 2011-11)
This study sought to establish the strategic responses adopted by Kenya Commercial bank to cope with the competition in the banking industry having seen different banks emerge literally opposite each other in major towns ...
Strategic Responses by Kenya Post Office Savings Bank to Changes in the Environment
(University of Nairobi, Kenya, 2011)
Over the last ten years, the Kenyan economy has experienced a lot of environmental changes. These changes have had an impact on all industries within the country. Organizations have had to find ways to cope with this ...