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Now showing items 1-10 of 13
Factors influencing business choice by small and medium sized enterprises in motor spares businesses along Kirinyaga road in Nairobi
(2011-10)
Kenyans are going into SMEs, for want of better alternatives and for higher incomes. As the
economy continues to register weak signs of growth and high levels of unemployment these
reasons for the start of SMEs will ...
Determination of unique marketing challenges encountered by young entrepreneurs in Nairobi Kenya
(2011-10)
Youth unemployment is a major problem in Kenya. Youth entrepreneurship presents a great
opportunity for addressing this challenge. However, young entrepreneurs face many
obstacles. Many studies conducted regarding young ...
Assessment of the exposure of service station attendants to volatile organic compounds (VOCS) in Nairobi
(University of Nairobi, 2011)
Petroleum refueling emissions have increased relative to vehicular related emissions
corresponding to the growth in motor vehicles. Although exposure to VOCs at service stations is
hazardous to the workers and the ...
Influence of marketing mix on consumer brand preference
(2011-10)
Kenya’s smartphone market is growing very fast, changing with the global trends in the industry. The market has become a battle field of marketing activities by brands such as Samsung, IDEOS, LG, HTC among others. In this ...
Employees’ satisfaction with national health insurance in Sarova hotels in Nairobi
(2011-10)
The case for National Health Insurance satisfaction is considered in the light of the fact
that only a small percentage of the Kenyan population is employed in the formal sector
and could be covered at first. Ostroff, ...
The extent of mobile commerce adoption by selected small and medium enterprises in the central business district of Nairobi, Kenya
(2011-10)
The mobile commerce industry is a very vital sector in the development of ICT in Kenya
in line with vision 2030. The industry has seen a high number of entrants of SMEs in the
last five years within the CBD in Nairobi.
The ...
Influence of brand personality on Glaxosmithkline products in Nairobi
(2011-11)
The proliferation of assorted brands of toothpaste products in the country has led to cut-throat
competition for increased market share being witnessed among the operators in the toothpaste
industry. When competition is ...
Use of mobile phones inthe provision ofHIV/AIDS-related health care and information inKenya: An implementation framework based onNairobi and its environs.
(University of Nairobi, 2011)
HIV/AJDS has placed a very big burden on the health system in Kenya with Lf million
people living with HTV in Kenya and up to 80,000 people dying from the disease
annually. The Kenyan government's free antiretroviral ...
Strategic management practices in small and medium enterprises at Kariobangi light industries, Nairobi
(2011)
Strategic Management is a relatively new concept in management. Its relevance has
gained currency with increased competition among industry players where firms aim at
gaining competitive advantage over rivals in order ...
Knowledge and usage of dietary supplements, and dietary patterns of gym users in Nairobi
(2011-08)
Little has been documented about use of dietary supplements in Kenya despite their increase
in popularity. Hence a study was conducted to provide information on prevalence of dietary
supplements use, knowledge and hence ...