Search
Now showing items 1401-1410 of 1549
The Role of Kenya Investment Authority in Attracting Foreign Direct Investment in Kenya
(University of Nairobi, 2011)
Foreign direct investment is important in a developing country where there exist a high level of unemployment and generally a need to improve the livelihood of the people. In this context therefore, there is need for a ...
Balanced Scorecard as a Strategy Implementation Tool at Toyota East Africa Limited
(University of Nairobi, 2011)
The balanced scorecard is a performance measurement and strategic management tool
that translates an organization's mission and strategy into a balanced set of integrated
performance measures. The purposes of the balanced ...
Implementation of Strategic Alliance Strategy at the University of Nairobi
(University of Nairobi, Kenya, 2011)
Strategic alliances are co-operative agreements between firms or enterprises that go beyond normal company dealing, but fall short of Mergers or full partnership. This study is premised on the assumption that cooperative ...
Target Marketing Strategy and Competitive Advantage by Standard Chartered Bank
(University of Nairobi, 2011)
To gain real competitive advantage, the focus of target marketing must be on developing new-to-the world or new-to-the-market products that provide consumers with totally new perceived benefits. Regardless of the industry, ...
Managers Perception of Customer Expectation and Perceived Service Quality: Case of Hotel Industry
(University of Nairobi, Kenya, 2011)
During the past decades, service sector has been known as an important player in the world economy. Considering the significant role of services in the hospitality industry, this research assesses the service quality gaps ...
Supply Chain Management Practices in Five Star Hotels in Kenya
(University of Nairobi, Kenya, 2011)
The hotel industry is one of the biggest industry in Kenya's economy. With the turbulent nature of the tourism industry, hotels face various challenges thus calling the need to improve efficiencies within the hotels and ...
Assessment of Customer Knowledge, Attitudes and Usage of Internet Banking Services in Nairobi, Kenya
(University of Nairobi, Kenya, 2011)
The objective of the study was to assess customer knowledge, attitudes and usage of Internet Banking services in Nairobi Kenya. The study sought to assess customers' knowledge level of Internet Banking, establish level of ...
The Relationship Between Working Capital Management and Profitability of Manufacturing Firms Listed at the Nairobi Stock Exchange
(University of Nairobi, Kenya, 2011)
Working capital management is undoubtedly one of the most crucial aspects of financial management. This study examined the relationship between working capital management and profitability of manufacturing firms listed at ...
Extent of Basel II Accord Adoption and Perceived Implications on Banks' Operations in Kenya
(University of Nairobi, Kenya, 2011)
Basel II framework is based on the 1988 accord's basic structure of setting capital requirements and builds a firm foundation for capital regulation, supervision and market discipline to enhance prudent risk management to ...
The Reliability of Valuation Methods Used by Investment Banks in Emerging Markets Relative to the Market Trading Prices; a Case of the Kenyan Market
(University of Nairobi, 2011)
With the increasing interest in investment in the emerging/developing markets, valuation is gaining greater importance. It ensures that both buyers (acquirers) and sellers achieve value for their investment. Valuation is ...