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Now showing items 21-30 of 40
A survey of the product diversification strategies adopted by firms in the banking industry in Kenya
(2007-08)
The banking industry in Kenya faces diverse challenges. One of the
major challenges is the dynamic competitive environment in which
they operate. This has compelled the banks to use various growth
strategies like product ...
A competitive strategies adopted by petroleum retail stations in Kenya
(2007-10)
The objectives of this study were two; to identify the competitive strategies being
applied by the petroleum service stations in Mombasa by using Porter's Generic
Model of cost leadership, differentiation and focus ...
Technology diffusion and its impact on product development in the informal metal working sector in Kenya.
(2007)
This study dealt with technology diffusion and its impact on product development in the
informal metalworking sector in Kenya. Therefore, the research aimed to identify product
development methods in use by firms in the ...
Management of strategic change at Tamoil Kenya
(University of Nairobi, 2007)
Academicians and practitioners are in agreement that change is a constant feature of
organizational life (Burnes, 2004; Causon, 2004; Staniforth, 1996), and that change is all
about learning (Beer, Eisenstat and Spector, ...
Competitive priorities and trade-offs in physical distribution of Kenya oil industry
(University of Nairobi, 2007)
Because of the increased competition and liberalization of oil industry in Kenya, it has
become imperative for the players to identify the dimensions through which to compete.
This study was based on twenty four oil ...
Factors determining accessibility of formal credit to women entrepreneurs in Kenya (A Case Study of Kenyatta Market in Nairobi)
(2007-08)
The purpose of the study was to analyze the factors that determine accessibility of formal credit to women traders or entrepreneurs. The study also pointed out areas which should be addressed to ensure that more women have ...
The extent of adoption of lean thinking in the Kenyan petroleum industry
(2007)
Lean thinking seeks ways of eliminating waste. Lean thinking has been applied in both
the manufacturing and service industries and is therefore applicable to any industry. The
aim of the study was to examine the degree ...
The process and effects of alcohol advertising in the lives of the Kenyan youth
(2007-06)
This research project although driven by the need of establishing possible linkage
between alcohol advertising and alcoholic behaviour, selects a title that explores the
process, uses and functions of alcohol advertisements ...
A survey of the influence of sponsorship in the development of sports in Kenya
(2007-10)
Sports are by all means very critical and valuable to the human fraternity. However, sports sector in Kenya just like many other countries experiences several constraints among them financial shortfalls. Sports -for-development ...
Factors associated with household food security and nutritional status of children under five years: a case for urban and rural communities in Garissa District, Kenya
(2007)
This was comparative study of factors affecting food security and nutritional status of under fiveyears-
old children in rural and urban community of Garissa District was conducted. A total of
302 children from 302 ...