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Now showing items 11-14 of 14
Factors Influencing Brand Loyalty in the Oil Industry: the Case of the Matatus on Route 44 in Nairobi
(University of NairobiUniversity Of Nairobi, 2012-11)
Marketing environment in the oil industry has gone through different phases in the last
four decades. The first phase was during the oil crisis of the 1970s where fuel prices shot
up consequently pushing up inflation ...
Lean Supply Chain Practices in Urban Road Construction Projects: a Case of Class ‘a’ Road Construction Companies in Nairobi County, Kenya
(University of Nairobi,, 2012)
A study was carried out to establish the lean supply chain practices in urban road construction projects among class “A” road construction companies in Nairobi County. The study aimed at achieving two objectives: To determine ...
Positioning Strategies Adopted by Five Star Hotels in Nairobi, Kenya
(University of Nairobi, 2012-10)
This research project investigates the positioning strategies adopted by five star hotels in Nairobi, Kenya to stay competent in the stiff competitive market in the hotel industry. The study has been conducted by considering ...
Determinants of Residential Real Estate Prices in Nairobi
(University of Nairobi, 2012)
Residential properties are properties that serve as housing or a dwelling and encompass
single-family, duplexes and other multi-family homes. In Nairobi real estate industry has
played a key role in the growth of the ...