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Now showing items 131-140 of 474
The extent to which consumer promotions builds Awareness of dairy products: The case of consumers in Nairobi
(University of Nairobi, 2003)
Precisely, due to dynamic nature of market in the 21st century, firms should focus their
attention to their markets. The market place, not the factory, ultimately determines which
companies will succeed.
This study was ...
A survey of the extent of ICT adoption in state corporations in Kenya
(University of Nairobi, 2003-10)
Ever-evolving and increasingly powerful Information and Communication Technologies
(lCT) have fundamentally changed the nature of global relationships, sources of
competitive advantage and opportunities for economic and ...
Organisational Responses To Environmental Changes In The Agricultural Sector: The Case Of Apex Public Crop management Organisations In Kenya
(University of Nairobi., 2003-09)
Recent liberalization and globalization of world economies have caused
turbulence in the business environment. Hitherto protected organisations
have found themselves in unfamiliar trading environment. Their
operations, ...
A survey of the application of performance Management principles in the kenyan commercial Banking industry
(2003)
The survey for the study was carried out between 17th September and 4th
October 2003. The study was conducted with the objective of determining the
extent of the application of performance management principles in ...
A survey of the extent of alignment of Information and Communication Technology (ICT) strategy to business strategy for companies quoted at the Nairobi Stock Exchange (NSE)
(2003)
It has been argued that most organisations' inability to realise sufficient value from their
IT investment is due in part to the absence of strategic alignment. It has also been argued
that IT can be a source of sustained ...
A survey of employee perception of culture and strategy alignment at the Consultative Group on International Agricultural Research (CGIAR) centres in Kenya and their Associates
(2003)
Culture has been defined as the 'set of, often unconsciously held beliefs, ideas,
knowledge and values which shape the way things happen. Culture is shared hence a
group of people in a setting whether social or formal ...
Students performance patterns analysis for decision making
(2003)
Ever since computers were invented, we have wondered whether they might be
made to learn. A successful understanding of how to make computers learn would open
many new uses of computers and new levels of competence and ...
A Study of the use of relationship marketing strategy by supermarkets in Nairobi
(University of Nairobi., 2003-03)
This study sought to investigate the use of Relationship Marketing strategy
by supermarkets in Nairobi. A cross-section of supermarkets under three
categories; large, medium and small size, based on sales volumes ...
Factors affecting information and communication technology implementation in Secondary schools in Nairobi
(2003)
This study investigated factors influencing the implementation of ICT in both public and
private secondary schools in Kenya.
The study sought to find out the current ICT status, factors and their relative importance ...
Relationship between strategic planning and competitive advantage in the export processing zones in Kenya
(University of Nairobi, 2003)
Over the past three decades export processing zones (EPZ) have become
popular instruments of trade policy, offering firms located in them free trade
conditions and a liberal regulatory environment. Past published ...