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Now showing items 541-550 of 1483
Response strategies of the independent petrol stations in Mombasa Central Business District to changes in the external environment
(University of Nairobi, Kenya, 2010)
When the Kenyan petroleum market was liberalized there has been emergent of many players in the industry. Independent petrol stations are the stations owned and operated by indigenous Kenyan which are not owned by multinational ...
Strategies used by Safaricom in responding to the competitive environment
(University of Nairobi, Kenya, 2010)
The alignment between strategy and environment lies at the centre of strategic management. Organizations are faced with turbulence and stiff competition in their external environment. Correct alignment helps a firm maximize ...
Influence of brand equity assets on consumer purchase choices: the case of breastfeeding pillows in Nairobi
(University of Nairobi, Kenya, 2010)
This study seeks to look at me influence of brand equity assets on Consumer behavior with the product in study being the breastfeeding pillow. There are four major brand equity assets categories brand awareness, loyalty, ...
A survey of factors influencing mortgage financing in Kenya
(University of Nairobi, Kenya, 2010)
The rapid development of a variety of mortgage-backed securities has led to a radical transformation in mortgage sector in Kenya in recent years. The changing home mortgage market and unique financing requirements brought ...
Retail and institutional investor clientele effect on stock price adjustments to dividend announcement: empirical analysis of Nairobi Stock Exchange (NSE) firms
(University of Nairobi, Kenya, 2010)
This is an event study that aimed at establishing whether there is a significant difference in the abnormal adjustment in stock prices for retail and institutional investor firms as a result of dividend announcement. Studies ...
The relationship between corporate social responsibility and financial performance of companies listed at the Nairobi Stock Exchange
(University of Nairobi, Kenya, 2010)
In recent years, firms have greatly increased the amount of resources allocated to activities classified as Corporate Social Responsibility (CSR). While the CSR activities may be consistent with the firm value maximization, ...
Strategic management processes at Kenya Revenue Authority (KRA)
(University of Nairobi, Kenya, 2010)
Strategic management process is ways for organizations to build strategies that help them respond quickly to new challenges in the environment. Organizations do not operate in a vacuum. They interact with various environmental ...
A determination of the approaches used in strategy evaluation among non-governmental organizations in Nairobi, Kenya
(University of Nairobi, Kenya, 2010)
Strategic management is a set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company's objectives. Evaluation and control is the process by which corporate activities ...
The relationship of competitive strategies and firm performance in the mobile telecommunication service industry: a case of Safaricom Kenya Limited
(University of Nairobi, Kenya, 2010)
The study sought to examine the relationship of competitive strategies and firm performance in Safaricom Kenya limited. The study was guided by the following specific objectives: (i) to determine the competitive strategies ...
Factors influencing effectiveness of strategic change at the Kenya National Assembly
(University of Nairobi, Kenya, 2010)
This study sought to identify factors that influence the effectiveness of strategic change at Kenya National Assembly. A guided questionnaire was used and face to face interview was conducted among some respondents to ...