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Now showing items 1381-1390 of 1549
Factors Affecting Brand Loyalty of Toilet Soaps in Kenya
(University of Nairobi, 2011)
Many soap manufacturing industries want to retain their competitive advantage by applying the right marketing techniques.
Strategy Implementation: a Case Study of the Northern Uganda Rehabilitation Programme (Nurep) Implemented by the Nurep Programme Management Unit in the Office of the Prime Minister of the Government of Uganda
(University of Nairobi, 2011-08)
Strategy implementation is a key stage in the strategic management process. Research however shows that many organizations are unable to implement their strategies effectively. Effective strategy implementation has therefore ...
Perspectives on Child Labor in Kenya: Case of Malakisi Tobacco Farms, 2003 - 2010
(University of Nairobi, 2011)
This study seeks to understand the notion of child labour in African context- what it is, its
manifestation and how t ^ local community in Malakisi tobacco growing areas in Bungoma
County perceive and understand it. This ...
Strategies for Achieving Competitive Advantage in Commercial Banks in Kenya
(university of nairobi, 2011)
The effect of strategic business partnerships between Equity Bank ltd and its partners on marketing decisions
(University of Nairobi, 2011-10)
This study was conducted with the objective of determining how strategic
partnerships influence marketing decisions by Equity Bank and its partners. It also set
out to establish the nature of partnerships formed between ...
An Examination of the Relationship Between Financial Performance and Financial Management Practices Adopted by Insurance Companies in Kenya
(2011-11)
The study was set out to examine the financial management practices as used by insurance companies in Kenya, and to find out the relationship between financial performance and financial management practices of 45 Insurance ...
Capacity Forecasting at Kenyan Airports
(University of Nairobi, 2011)
Planning for growth in capacity requires accurate prediction of future volume data. Airports, like other national facilities requires good knowledge of both economic and social trends that is currently undergoing in a ...
Factors Influencing Entry Into Regional Markets by Kenya Commercial Bank
(University of Nairobi, 2011)
International market selection is one of the most important decisions to he made by
organisations engaging in international trade. The number of firms that have been
operating in the international market in response to ...
A Critical Review of Literature on Customer Service Loyalty
(University of Nairobi, 2011-09)
Service organizations are continually looking for ways to increase customer loyalty. Although loyalty to tangible goods (brand loyalty) has been studied extensively by marketing scholars, relatively little theoretical or ...
The Effect of Political Risk on Stock Prices a Case Study of Constitution Referendum Events
(University of Nairobi, 2011-10)
The value of a firm is equal to the present value of its expected cash flows, discounted by investors' required rate of return. Both present values of expected cash flows and required rates of return could be affected by ...