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Factors influencing perceptions of brand equity of liquid food packages among consumers in Nairobi’s Buruburu Estate: (a case study of Tetra Pak Limited)
(2010-08)
With the current Global Economic crisis coupled with increased vicious competition in the marketplace, many companies and institutions are struggling to survive. It is now very crystal clear that the companies that will ...
Perception of Brand Equity of Daily Newspapers by Media Buying Agencies in Nairobi, Kenya
(2011-11)
Brands are the basis for sustainable advantage for most organizations. Therefore, the
perception that a brand attracts can make or break it. The purpose of this study was to
look at the perception that media buyers have ...
Measuring Brand Equity:an Investigation of the Kenyan Malted Beer Industry in the East African Breweries Limited and Keroche Industries
(2011)
Measuring brand equity has been a big challenge for brand managers and marketers in Kenya
and Africa in general. As a manager one need to have the necessary skills to measure brand
equity overtime so as to be kept up to ...