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Now showing items 1-6 of 6
Strategy implementation in Kenya Commercial Bank
(2008-10)
Strategy implementation is an enigma in many companies. The problem is illustrated by the
unsatisfying low success rate (only 10 to 30 percent) of intended strategies (Raps and Kauffman,
2005). The primary objectives are ...
The effect of customer experience strategy on the performance of Kenya Commercial Bank limited
(2011-10)
The banking industry in Kenya has witnessed a tremendous growth in the last decade. This has
led to an increase in the number of banks in the country and opened an environment for serious
competition. In today’s highly ...
Customer perceptions of the quality of services offered by Kenya Commercial Bank branches in Nairobi, Kenya
(2011-11)
Service quality has attracted major attention from marketers and academic researchers
over recent years, mainly due to its significant role in business performance and the
maintenance of customer loyalty. With the recent ...
Foreign market entry strategies adopted by Kenya Commercial Bank limited in Rwanda
(2012-11)
The study sought to establish the foreign market entry strategies adopted by Kenya commercial bank limited in Rwanda. The study sought to achieve two objectives: To establish the market entry strategies adopted by KCB in ...
Strategies used by Kenya Commercial Bank when entering international markets
(University of Nairobi, 2010-11)
Today, banks are operating internationally in order to reach out to more customers and increase
their profitability. In their quest to venture into the international markets, the banks tend to use
different challenges ...
The Effect of M-pesa Technology Strategy on the Performance of Kenya Commercial Bank Ltd
(2011-11)
The spread of mobile phones across the developing world is one of the most remarkable
technology stories of the past decade. Buoyed by prepay cards and inexpensive handsets,
hundreds of millions of first-time telephone ...