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Effects of online marketing communication on book sales among publishers and distributors in Kenya
(2009)
The rapid adoption of the World Wide Web (Web) as a commercial medium has caused firms to
experiment with innovative ways of doing business. The firms that effectively market themselves
and their products on the Web have ...
Export marketing in the internet: the case of the Floriculture industry in Kenya
(2001-10)
The floriculture industry is increasingly becoming an important exchange earner for
Kenya. As at 1989, Kenya was the world's fourth largest flower exporter, currently
exporting approximately fifty two flower varieties. ...