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Strategic responses to competitive environment by mobile telephony firms in Kenya
(2012-11)
This study was carried out on mobile telecommunication firms in Kenya to evaluate the
strategic responses to competitive environment and how they were effective in improving
performance. Four mobile telecommunication ...
Strategic responses by James Finlay (kenya) limited to competitive enviroment in Kenya
(2012-10)
This study was conducted to find out the strategic responses employed by James Finlay Kenya Limited to counter competition in the market and how effective these strategies are. This research was motivated by the fact that ...