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Competitive strategies adopted by audit firms in Nairobi.
(2007)
Competitive strategy comprises of all those moves and approaches that a firm has and is taking to attract buyers, withstand competitive pressure and improve its market position. It concerns what a firm is doing in order ...
A competitive strategies adopted by petroleum retail stations in Kenya
(2007-10)
The objectives of this study were two; to identify the competitive strategies being
applied by the petroleum service stations in Mombasa by using Porter's Generic
Model of cost leadership, differentiation and focus ...
Competitive strategies applied by mission for essential drugs and supplies (MEDS)
(2007-09)
The success and sustainability of any organization in a competitive environment is determined by its choice of strategy. I his case study was an attempt to establish the competitive strategies applied by MEDS- a Medical ...