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International Entry Strategies Adopted by Kenya Oil Marketing Companies Within the Common Market for Eastern and Southern Africa
(University of Nairobi, 2018)
Kenyan oil marketing companies entering the Common Market for Eastern and Southern Africa markets do so in search for new markets for petroleum products. The oil industry in Kenya has witnessed regulatory checks to liberal ...
International Entry Strategies Adopted by Kenya Oil Marketing Companies Within the Common Market for Eastern and Southern Africa
(university of nairobi, 2018)
The need for improving operational efficiency and effectiveness is core to any organization that wants to grow and stay in business within a competitive market environment. For any firm to succeed, it needs to put a lot ...