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Corporate branding strategy and performance of Safaricom Limited
(University of Nairobi, Kenya, 2012)
Companies are trying to influence consumers into buying their pro~w:t instead of their competitors' products. To do so, they need to differentiate themselves. They need to convince the customers that their product offers ...
Corporate branding strategy and performance of Safaricom limited
(2012-11)
Companies are trying to influence consumers into buying their product instead of their competitors‟ products. To do so, they need to differentiate themselves. They need to convince the customers that their product offers ...