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Perceived effectiveness of customer care representatives training at Safaricom Limited
(2012-11)
The topic of the study is the perceived effectiveness of customer care representatives training at Safaricom limited. Customer management has over the years played a key role in attracting and retaining customers. In a ...
The effectiveness of Television personalities in influencing consumer preferences of TV stations amongst University of Nairobi
(2012)
As competition and technology contribute to the changing of consumers preferences and tastes in the entertainment industry, TV stations in Kenya have resulted to using television personalities to influence consumer preference. ...
The effectiveness of positioning strategies on customer loyalty by clients of the Atlas Copco Eastern Africa Limited
(2012-04)
The study was set out to determine the effectiveness of positioning strategies on customer loyalty as perceived by customers of Atlas Copco Eastern Africa Limited. The objectives of the study were to establish the effectiveness ...