Search
Now showing items 1-2 of 2
The extent of usage of the marketing mix variables in the shipping industry in Kenya
(2001-09)
The recent trends of liberalization and globalization would entail that marketing strategy
the world over be almost similar. This study reveals that the marketing mix variables,
which are, the engine driving competitive ...
Effects of the tobacco regulation on the marketing mix of tobacco firms in Kenya
(2002-09)
This study sought to identify the effects of the tobacco regulation on the marketing mix
variables of the tobacco firms in Kenya. It also sought to identify the problems these
firms were experiencing as they modified the ...