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Influence of marketing mix on consumer brand preference
(2011-10)
Kenya’s smartphone market is growing very fast, changing with the global trends in the industry. The market has become a battle field of marketing activities by brands such as Samsung, IDEOS, LG, HTC among others. In this ...
Marketing mix strategies adopted by pharmaceutical companies in Kenya
(2012-11)
In order to keep up with the competition and changing consumer needs and wants in the
competitive business environment, pharmaceutical companies need to use effective marketing
mix strategies in managing for them to ...