Search
Now showing items 1-2 of 2
Effects of direct sales strategy as a strategic response to the performance of commercial banks in a changing competitive environment in Kenya
(2011-08)
The purpose of this study is to examine effects of direct sales strategy as a strategic
response to the changing and competitive banking environment in Kenya, hence the
findings from this study can be used by other firms ...
Financial Innovation and Its Effect on Financial Performance of Commercial Banks in Kenya
(University of Nairobi,, 2012-10)
The purpose of the study was to assess the effect of financial innovation on commercial bank’s financial performance as the key players in the banking sector over a period of 4 years. Kenya’s financial sector has undergone ...