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Strategies adopted by hire purchase companies to gain sustainable competitive advantage in Kenya: a case study of Amedo centres Kenya Ltd
(University of Nairobi, 2014)
The objective of the study was to investigate the strategies developed and adopted by
hire-purchase companies and in particular, Amedo Centres Kenya Limited to gain
sustainable competitive advantage. This study was based ...
Managers’ Perceived Effectiveness of Competitive Strategies Adopted by Nation Media Group, Kenya in Response to Environmental Changes
(University of Nairobi, 2014)
This study sought to establish the perceived effectiveness of competitive strategies
adopted by Nation Media Group. Measuring the effectiveness of a strategy is not
standardized but can be deduced from causation of ...