| dc.description.abstract | This research paper presents an analysis of the role of information communication
technologies (ICTs)on market access to the Tourism and Air travel sub- sector in Kenya.
It also provides an inter-country comparison in ICT penetration, between Kenya and its
trade competitors in the Tourism Industry, South Africa and Tunisia.
Time series data covering ten years was collected from local and international sources,
namely the Kenya Bureau of Statistics data, United Nations Internet Database, World
Tourist Organization Database and the International Telecommunication (lTU) Union
Database.
It is shown that digitally advanced tourist destinations, such as South Africa and Tunisia,
have better access to the global tourism market than Kenya which is less advanced in
digital technology.
It is also shown that ICT development in Kenya has a significant statistical effect on Air
passenger arrivals in Kenya. Since air travel is closely related to tourism, this implies that
ICTs can open up the international travel market, thereby providing a strong potential for
tourist market access. Finally, air passenger arrivals, which make the country more open to foreign technology
transfer and stock of human capital are significant indicators in ICT development. | en |
