| dc.description.abstract | The study is concerned with the effects of marketing management philosophies practised by the
Public and the non-Evangelical private universities on student satisfaction .
.The study was motivated by the fact that private universities seemed to be characterised by
consistent calm while public universities seemed to be characterised by student dissatisfaction
expressible by the numerous disturbances. The researcher seemed not to be aware of any study
conducted in this regard to find out if it had anything to do with the marketing management
philosophies they were operating with.
To achieve this objective, a census survey was conducted on public and non-evangelical private
universities. 157 students and 16 administrators were interviewed. Primary data was collected
using questionnaires.
The marketing management philosophies studied were production concept, product concept,
selling concept, marketing concept, and societal marketing concept. In addition, student
satisfaction with various services offered at the universities was studied.
Data was analysed using descriptive statistics, which entailed, means, percentages and standard
deviation. T-statistics and chi-square were also used.
The analysis revealed the following findings:
1. That there were significance differences in the marketing management philosophies practiced
by the two categories of universities.
2. That there was direct relationship between the level of student satisfaction and dissatisfaction
and the marketing management philosophy practiced.
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