| dc.description.abstract | Strategy implementation is the way in which a company creates the organizational
arrangements that allow it to pursue its strategy most effectively. Problems with
implementation have resulted in failed strategies. Even first class strategic plans can fail
if implementation is not handled with care. Strategy implementation is complex and is
accompanied with a lot of challenges that organizations need to manage to ensure smooth
execution of their strategic plans.
This study focuses on strategy implementation by major petroleum companies in Kenya
and further seeks to clearly bring out the challenges faced by these organizations as they
set to implement their documented strategic plans. The source of data for this study was
Managing Directors and senior managers in all the six major petroleum companies
operating in Kenya today. These are the people charged with the corporate responsibility
of strategy development and implementation.
The main findings of this study are that the major petroleum companies in Kenya have
successfully used various methods in implementing their strategic plans. These range
from use of performance targets, training of staff, management of culture change,
providing adequate financial resources and upgrading of management skills. However,
implementation was not smooth as several challenges were also experienced in trying to
execute the strategic plans. Some of the challenges experienced include fluctuations in
crude oil prices, inadequate communication of the strategy to staff, wrong organizational
structure and inadequate information and communications systems.
The study is not an end in its own, but should be evaluated in view of the limitations that
were experienced. It should not only be useful to all the major petroleum companies in
Kenya, but also the smaller players within the industry who intend to grow their market
share. Those intending to conduct research in strategy implementation will also find the
findings of this study useful. | en |
