dc.contributor.author | Ogollah, Kennedy O. | |
dc.date.accessioned | 2013-05-10T09:56:28Z | |
dc.date.available | 2013-05-10T09:56:28Z | |
dc.date.issued | 2007 | |
dc.identifier.citation | Masters of business administration | en |
dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/21245 | |
dc.description.abstract | The study investigated the strategic management practices of pharmaceutical importers and
distributors in Kenya. The study set the following singular objective, to establish the strategic
management practices being undertaken by the pharmaceutical importers and distributors in
Kenya and point out the challenges facing this sector.
The study used a cross - sectional survey design in executing this study. A sample size of 60
pharmaceutical firms that are registered as importers and distributors was used. A structured
questionnaire was used to collect data for analysis.
The study findings showed that; most firms had a vision, a mission statement and set
objectives which were either written or implied and these governed the day to day business
operations of these firms. There were three categories of objectives i.e. sales objectives which
aimed at making the firm to be the regional/leading distributor of pharmaceutical products,
brand objectives aimed at maintaining the quality of the product and also production of other
new products of different molecules and. those aimed at the growth of the firm like market
expansion and segmentation to other regions or countries-.and the acquisition of more/new agencies.
Most firms had strategies for operation which included growth, diversification and defensive
strategies. The strategic planning process in most companies was characterized by having
clearly assigned responsibility for planning, timetables for preparation of plans formal and
informal planning processes and also the existence of a planning department in the firm.
However strategic management systems were noted to vary widely among companies. | en |
dc.description.sponsorship | University of Nairobi | en |
dc.language.iso | en | en |
dc.title | Strategic management practices of pharmaceutical importers and distributors in Kenya | en |
dc.type | Thesis | en |
local.publisher | school of Business, University of Nairobi | en |