| dc.description.abstract | One of the challenges presented by a dynamic environment is increased competition.
Competition is indeed a very complex phenomenon that is manifested not only in other
industry players but also in form of customers, suppliers, potential entrants, and substitute
products. It is therefore necessary for a firm to understand the underlying sources of
competitive pressure in its industry in order to formulate appropriate strategies to respond
to competitive forces.
It is against this background that this study was designed to determine the unique
underlying characteristics in Nation Media Group Ltd and establish the competitive
strategies adopted by the company to cope with competition in the media industry in
Kenya.
From the research findings, it was revealed that the Nation Media Group possesses
unique underlying characteristics which are exhibited by the way the company is
organized and structured. The company is organized around its core business, making the
company a highly divisionalized organization, a characteristic which makes it responsive
to developments in the wider business and competitive environment and uphold a high
degree of flexibility with regard to strategy formulation, implementation, evaluation and
control.
The results also revealed that the company has adopted a number of competitive
strategies to cope with increasing competition in the media industry. The strategies
include cost leadership strategy, concentric diversification strategy; and grand strategies
of consortia and joint ventures. The strategies, according to the study findings, have
placed the company in a favorable position relative to the competition. The strategies
have made the Nation Media Group to not only achieve high levels of efficiency and
effectiveness but also gain and sustain competitive advantage. | en |
