dc.contributor.author | Mbiuki, Findesio M | |
dc.date.accessioned | 2013-05-10T11:55:33Z | |
dc.date.available | 2013-05-10T11:55:33Z | |
dc.date.issued | 2006 | |
dc.identifier.citation | Masters of business administration | en |
dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/21338 | |
dc.description.abstract | Over the years, the Kenyan lubricant industry has undergone substantive growth with
several lubricant manufacturing companies taking the lead in production and marketing
of various brands of lubricants. Some of these companies, which include Shell, Total and
Kobil, have continued to supply the Kenyan lubricant customers with various brands of
lubricants. Additionally, these companies have also continuously developed and
introduced new brands of lubricants into the Kenyan market. This has meant that the
Kenyan lubricant consumer has had to select their lubricants from a variety of brands in
the market.
This study intended to examine how the Kenyan lubricant consumer) perceived the
various brands of lubricants and the factors that determine their selection of whatever
brands they use. The study was be guided by four objectives. The first objective
anticipates data on the level of knowledge and understanding of the various brands of
lubricants amongst the consumers. The second objective seeks to understand factors
influencing selection of lubricants amongst the consumers. The third objective seeks to
establish the sources of information about various brands of lubricants in the Kenyan
market amongst the consumers. The fourth objective investigates into the possible
avenues for enhancing consumer knowledge in selecting lubricants.
The study was conducted in Nairobi and involved interviewing a total sample of 150
randomly selected consumers of lubricants. Additionally, five key informant interviews
conducted with main lubricant company officials to enrich the data collected through the
survey. | en |
dc.description.sponsorship | University of Nairobi | en |
dc.language.iso | en | en |
dc.title | The effects of perceived quality on brand choice: the case of lubricants for passenger cars in westlands, Nairobi | en |
dc.type | Thesis | en |
local.publisher | School of business,University of Nairobi | en |