dc.contributor.author | Gakumo, David Njoroge | |
dc.date.accessioned | 2013-05-10T12:02:17Z | |
dc.date.available | 2013-05-10T12:02:17Z | |
dc.date.issued | 2006 | |
dc.identifier.citation | Masters of business administration | en |
dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/21343 | |
dc.description.abstract | The study sought to investigate the application of Porter's generic strategies by
commercial banks in Kenya. The study targeted all the 42 commercial banks
operating as at the time of the study. Out of the 42 commercial banks, 20
responded constituting 47.6% response rate.
The data was collected using a structured questionnaire which was administered
using the "drop and pick later" method. The data collected was analyzed by use
of statistical package for social sciences (SPSS) presented in form of
percentages, frequency tables and other descriptive statistics such as mean and
standard deviation.
The study concludes that 60% of the commercial banks use Porter's generic
strategies. Of the respondents, 40% applied differentiation, 15% applied focus
while 5% applied cost leadership. A further 40% of the commercial banks were
stuck in the middle implying that that they fail to develop their strategy in at least
one of the three directions as proposed by Porter. | en |
dc.description.sponsorship | University of Nairobi | en |
dc.language.iso | en | en |
dc.title | Application of porter's generic strategies by commercial banks in Kenya | en |
dc.type | Thesis | en |
local.publisher | school of Business, University of Nairobi | en |