| dc.description.abstract | The study aimed at shedding light on adoption Mobile phone banking a relatively new
concept in the Kenyan banking sector. The objectives of the study were to specifically
establish what are the main factors affecting consumer adoption of mobile phone banking in
Kenya. Secondly, based an adopted model from Fishbein and Ajzens model of theory of
planned behaviour establish the extent to which intention affects adoption of Mobile phone
banking in Kenya.
The findings of a sample of 67 respondents (32 respondents were users of mobile phone
banking and 35 were non-users of mobile phone banking.) indicated that a number of factors
are important for consumer adoption of mobile phone banking services. The factor included
Keypad user friendliness, Cost of the service, security of the service, degree of service
security cost of using the service, Importance of confidence, chance to try the service before
use, amount of influence ease of use of the service, and importance of the support to use the
service.
Confirmatory factor analysis established that attitude, subjective norm, perceived behavioral
control and intention were among the most influencing factors of adoption of the mobile
phone banking.
The first three factors attitude, subjective norm and perceived behavioral control had high
factor loadings and the fact that they stem from intention (figure 2.7). This confirms that, the
intention does influence adoption of mobile phone banking in Kenya to a great extent. | en |
