| dc.description.abstract | Great challenges have been experienced in transport industry due to globalization and
liberalization. It is very critical therefore that they look at their operations strategies in
order for them to be competitive in this turbulent market. This research sought to find out
the operations strategies that are pursued by interurban bus firms, as a way of remaining
competitive. The other objective was to survey on the challenges faced by these firms in
formulation and implementation of these competitive priorities.
A semi- structured questionnaire was used to collect primary data. Data was thereafter,
analyzed using descriptive statistics through use of means scores, percentages and content
analysis. Inferential statistics:- Wilcoxon signed rank test and Kruskall Wallis test were
used to test whether there are any significant differences among the rankings of the
various competitive priorities.
The findings of this research indicated that, PSV bus firms acknowledge that operations
based strategies enhance the competitive capability of the firms by contributing to the
long term business performance and success. The study also found that, the competitive
priorities on which PSV bus firms compete in their order of rank were: (1) Timeliness,
(2) Cost, (3) Reliability, (4) Quality (6) Customer care, (7) Service quality, (8) Flexibility
and (9) Fare Incentives. It also collected data on the challenges faced in formulating and
implementation of these strategies:
Key Words:
Operations Strategies, Competitive priorities and Competitive capability which have been
used interchangeably in this project. | en |
