Strategic Planning At Kenya Amateur Athletics Association.
Abstract
Strategic planning has become a pillar of many organizations in the last decade.
It is a common phenomenon while dealing with other organizations to be asked
to present a company profile. The basic components of a company profile are
Vision, Missiori Statement, Goals and Objectives, Values among other things.
Hence for any organization to survive in these times, of strategic planning can
not be ignored.
This study set out to determine and document the strategic planning at Kenya
Amateur Athletics Association (KAAA). In carrying out the study, data was
collected through administration of a questionnaire and in-depth interview with
Secretary General and Public Relation Officer of KAAA.
The research findings revealed that strategic planning exist at KAAA and is it
both a logical process and reactive. This is due to the fact that strategic planning
was initiated after the government requested the KAAA to document its intended
course. The mission and goals of this organization are communicated to other
staff members and stakeholders. KAAA is wholly owned by the government and
was established to run athletics on its behalf.
Citation
A management research project submitted In partial fulfillment of the requirements For the award of masters of business Administration (mba) degree school of Business, university of Nairobi.Publisher
Business Administration and planning