Responses of traditional studios to challenges Posed by digital photography in Nairobi
Abstract
This study sought to find out the responses of traditional processing studios to
challenges posed by digital photography in Nairobi. The need for this study arose
from the fact that for a long time, photography has relied on a roll of film as the
primary input. Due to the increasingly change in technology, digital photography
has emerged whose primary input is memory cards, diskettes, compact disks or
flash diskettes. The manner in which the traditional studios respond to this change
is very critical to the customers. The study was guided by two objectives: First to
determine the challenges brought about by digital photography. Secondly, to find
out the responds of the traditional processing studios to the challenges.
Primary data was collected using structured questionnaires for a census of fiftynine
studios in Nairobi. Data was thereafter analyzed using descriptive statistics
through the use of mean scores, percentages, standard deviation and content
analysis. The analysis revealed that digital photography has posed enormous
challenges to the traditional photo processing studios. It also shows that though
the studios have responded in different ways, there is need for them to respond
more effectively. Some of the ways in which the traditional photo processing
studios have responded to digital photography are: Strategic alliances, additional
investments, selection of qualified staff and increased product range. To respond
more effectively the studios need to understand the changes in technology and
customers tastes and preferences and be able to formulate strategies that will
enable them respond appropriately to these changes.
Citation
MBASponsorhip
University of NairobiPublisher
University of Nairobi School of Business, College of Humanities and Social Sciences