Corporate social responsibility as a strategic tool for stakeholder management in large scale enterprises in Kenya
View/ Open
Date
2006-09Author
Odhiambo, Patrick W
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
The purpose of this research was to establish the extent to which Larges Scale
Enterprises in Kenya have entrenched Corporate Social Responsibility in their
master strategies, and whether they have put in place structures and
mechanisms that ensure sustainability of their social responsibility programs
and sustainability of the benefits delivery to the stakeholders.
The study focused on Large Scale Enterprises in Kenya covering all sectors of
the economy. The study used descriptive survey method. Structured
questionnaires were administered to 60 managing and corporate affairs
directors. Telephone Interviews were used also to obtain in-depth information
on issues that could not be adequately covered in the questionnaires. The
population of this study was 103 Larger Scale Enterprises that had more than
200 permanent staff and annual sales in excess of Kes500m according to the
list held by Central Bureau of statistics and verified by Institute of Certified
Public Accountants of Kenya and the Kenya Association of Manufacturers.
The study established that the top priority CSR objective for most
organizations across the sectors is support for education. Provision of
vocational life skills was least attended to except by subsidiaries of
multinationals. The study also found that Large Scale Enterprises attend to
youth, water and disabled persons programs on a need basis. These were not
core in their CSR policy objectives.
Corporate Social Responsibility Manager, Corporate Communications
Manager or Public Relations Manager is responsible for the development of
the CSR policy in most of Large Scale Enterprise. However these
organizations CSR policies are approved by board of directors. Employee
involvement in CSR policy design was high though there was little or no
involvement of external stakeholders at this stage. External stakeholders
involvement in CSR policy implementation was however high.
Publisher
School of Business, University of Nairobi
Description
Master of Business Administration