| dc.description.abstract | Today's business environment has become increasingly dynamic. Organizations
are under a lot of pressure to change as fast as their markets do. Managing
strategic change is now a core responsibility of corporate managers and the
traditional top-down approaches to managing change are falling short of
propelling organizations to high performance levels. It is for this reason that
emergent approaches to change like RealTime Strategic Change are generating
a lot of interest. Real Time Strategic Change uses six principles; Real Time,
Preferred Future, Creating Community, Common Understanding, Reality as a Key
Driver and Empowerment and Inclusion.
The objective of this study was to determine the extent to which manufacturers
of Fast Moving Consumer Goods in Kenya apply the principles of Real Time
Strategic Change and the challenqes associated with the application of the
principles. The study targeted strategy/change m.. anagers. A survey design was
used. A semi-structured mail questionnaire was used to collect data from the
respondents. The data was analyzed using frequency distribution, percentages,
mean scores and standard deviation.
The results of the survey show that the firms apply the principles of Real Time.
Strategic Change to a moderate extent, They apply RealTime principle to a large
extent. The others; Preferred Future, Creating Community, Common
Understanding, Reality as a Key Driver and Empowerment and Inclusion are
applied to a moderate extent. They have largely embraced long term and short
term strategic planning, performance management; focus on customer
satisfaction and organizational learning as source of competitive advantage.
There is an opportunity to benefit from further empowerment, information and
knowledge sharing, communication and inter-departmental interfacing.
However, the study has some limitations. The study was restricted to:
manufacturers of Fast Moving Consumer Goods, senior managers within the
organization and the principles of Real Time Strategic Change. Further research
can use case study design; cover other manufacturers and industries as well as
other aspects of RealTime Strategic Change. | en |
